18min chapter

Decoder with Nilay Patel cover image

How The Onion is saving itself from the digital media death spiral

Decoder with Nilay Patel

CHAPTER

Revitalizing The Onion: A New Era

This chapter explores the transformative journey of new executives taking charge of The Onion in a shifting media landscape. It discusses their strategic planning efforts to maintain the publication's integrity, the implementation of a new digital platform, and the establishment of a membership-based model. The speakers reflect on the balance between business acumen and creative freedom, emphasizing their commitment to preserving the essence of this iconic satirical publication.

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