Couples, Inc.: working together in business

Zach sits down with Glenn and Jodie, a married couple whose relationship has been shaped by cancer, caregiving, entrepreneurship, and a shared commitment to facing life side-by-side.

Their story includes an early breast cancer diagnosis shortly after getting engaged, multiple recurrences over the years, and a present-day reality of living with cancer as a chronic condition. Through it all, Glenn and Jodie describe how the illness became something external to their marriage—an adversary they face together rather than a wedge between them.

They talk openly about caregiving, helplessness, perspective, and how repeated medical crises stripped away the impulse to sweat small things. Glenn reflects on learning how to show up when he couldn’t “fix” anything, while Jodie shares how being cared for reshaped her understanding of partnership and trust.

The conversation also explores the everyday friction of working together—different wiring, different priorities, and Glenn’s self-identified ADD—along with Zach’s reframing of conditions like cancer and ADHD as things couples must externalize rather than personalize.

They close by sharing the work they now do together through their businesses and podcast, Couples, Inc., where they help couples who run businesses navigate boundaries, roles, and relationship health.

This episode is a grounded, hopeful look at what it means to fight the right thing—and to stay on the same team over the long haul.

Key Takeaways

• Externalize the problem – Cancer, ADHD, and other conditions aren’t your partner; they’re what you face together.
  

• Caregiving is connection – Showing up consistently matters more than having solutions.
  

• Perspective changes priorities – Repeated health crises reduced conflict around “small stuff.”
  

• Different wiring isn’t disrespect – Productivity styles and attention differences require collaboration, not blame.
  

• Mindset precedes tactics – Tools only work when used without resentment or superiority.
  

• Play the long game – Healthy relationships focus on reducing the same pain points year over year.
  

• Being on the same team is intentional – Unity doesn’t happen automatically; it’s practiced.
  

Guest Info

Glenn & Jodie Glenn and Jodie are married partners in life and business. They co-own Living Pink Communications, a marketing firm inspired by Jodie’s ongoing experience with breast cancer, and host the Couples, Inc. podcast, which supports couples who run businesses together.

Website: https://livingpinkcommunications.com/

Podcast: https://couplesincpodcast.com

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