How to Break the Prospect Out of Status Quo

Goal number one is to break the prospect out of status quo. The big mistake that reps tend to make here is They try to get the prospect to prioritize their solution Versus looking at existing priorities and aligning to existing priorities. So two is quantifier Now Where I oftentimes see mistakes here is that People are really good at quantifying what they think that ROI would be But what's the opposite ofROI? Let me know in the chat. What's way more important numbers wise yeah cost of inaction COI Yeah, Leah says thank you for valinaries focused heavily on use casesYeah, let's not talk about use cases use cases are great. We need to rely on the