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#118: Why 2023 Has Been a Weird Year for Marketers (And What To Do About It)

Marketing Made Simple

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How to Repackage and Solve Customer Problems

In this chapter, they discuss the importance of analyzing your current customers and identifying problems that you can solve. They suggest repackaging or tweaking existing products instead of creating new ones, and provide examples of successful strategies used by fast food restaurants and marketers. They also mention the podcast 'Nudge' for evidence-based business tips.

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