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Daniel Simons: Never Get Taken Again

Guy Kawasaki's Remarkable People

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The Consistency of Madoff

A few years ago, wouldn't you say that Barry Madoff was just as vetted as Vanguard? Yeah, Bernie Madoff was a really interesting case because he was so credentialed. He capitalized on familiarity, one of these sort of information tendencies. We tend to like things that are familiar. The consistency of his returns from year to year were impossible.

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