I think if we can kind of start to create more incentives for growers, I guess the theme I'm getting at here is like, we got where we got because there was a race to the bottom on price. There was all these cheap replacements, so to speak, like fertilizer replaced the need for animals and manure. And it just, in some ways, made it easier to deal with a problem. But at this point, we're too reliant on it. It's not as cheap anymore. And we're seeing these like negative externalities of it. We should also be able to agree for those who can afford to pay more for food that the more we can do that, then the