Unpacking Edward Bernays: The Master of Manipulation

This chapter explores the life and influence of Edward Bernays, a key figure in public relations whose techniques shaped modern consumerism and advertising. It reflects on the societal implications of manipulation and the challenges of critical thinking in the American populace, connecting Bernays' work to historical events and figures. Through a discussion of his methods and their psychological underpinnings, the chapter examines how Bernays transformed advertising into a tool for influencing public perception and behavior.