36 | Nail Your Sales Call With Five Steps
The Obvious Choice
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You Don't Want a Hole, You Want to Remember Your Grandpa
You have to go into a sales call with the goal of not being a sales person. What you do only matters to you, it doesn't yet matter to the client. You should be taking notes as they're speaking and how they're saying at the language that they're using. Even if somebody doesn't buy, they should still come out of your sales process better than when they went in. The more you talk, the worse you're going to do typically.
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