I think we will see that that sort of bearing off the lines, because it is true like if somebody struggling to use a feature, even if they're an advanced user on year two and you launched this big new fancy feature. And they're struggling to use it. Your either selling was used that feature if you can be proactively supporting them, or you're ignoring them and letting them not use that feature. Those like kind of like, have less engagement to know they could have had it on is the optimal level with your actual product. Yeah. So I think that there's a lot here it's it's to me, obviously areas in the manifesto it's the one that is going