How are American companies marketing to singles?

It’s Singles Day in China: a retail holiday that runs circles around Black Friday and Cyber Monday. By comparison, single Americans are an untapped market according to Peter McGraw, behavioral economist and host of the podcast “Solo: The Single Person’s Guide to a Remarkable Life.” But as the single population grows in the United States, will that change? We’ll get into it. Plus, the realities of the “singles tax.”

Here’s everything we talked about today:

• "Singles’ Day is a $150B holiday in China. Here’s why I think ‘11/11’ will catch on in the US" from The Conversation 
• "The rise of singlehood is reshaping the world" from The Economist
• "The rise of the ‘solo economy’ is driving new consumption patterns" from Futures Platform 
• "The ‘singles tax’ means you often pay more for going it alone. Here’s how it works" from The Conversation 

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