The rise of the "solo economy"

Peter McGraw, a behavioral economist and author of the book 'Solo,' dives into the concept of the solo economy, highlighting Singles Day's massive financial impact in China. He contrasts the evolving perceptions of singlehood in Asia and the U.S., discussing the 'singles tax' that often penalizes those living independently. McGraw stresses the need for American companies to embrace this demographic, while also addressing the housing challenges that singles face. His insights on financial strategies for singles offer practical advice for thriving in this new economy.