The Evolution of Vganuary Campaign

The last decade has seen an explosion in the trend of plant-based eating, from the growth of plant-based products in supermarkets and vegan options on menus, to celebrities and diet influencers making plant-based cool on social media. In this programme, Leyla Kazim explores some of the cultural and social impacts from the plant-based diet trend, including the rise of the flexitarian way of eating, the impact on the vegan movement, and the evolution of the diet culture wars in the media.

Presented by Leyla Kazim and produced by Sophie Anton for BBC Audio in Bristol