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Jay Simons (Atlassian) Shares the Secret to Creating Compounding Customer Value

BUILD with Blake Bartlett

CHAPTER

Atlassian's Self-Service Online Business Model

The third pillar is automation, which you use to describe your self-service online business model. Atlassian started in Australia and so we were going to reach markets beyond Australia's shores. And then just this notion of removing friction and automation go hand in hand. We would see that as you think about your acquisition funnel as a product.

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