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How Much Should I Charge?
Sally Kohn: I want to talk aboutor pre sale pricing and your most recent strategy, which i'm sure was informed by what happened with doing content rights. So can you talk about pricing and your launch strategy with gum road? Yes. When you presale you have to determine a price. And initially i thoughtwen, most books, books are ten dollars. But then there was this like, seed of, like, could i charge more? As an analytical person, i had no way of thinking through how much more should i charge? What i decided to do is to get some data. That's when i actually decided to keep it at 30 dollars until launch. Since then