The Importance of Inbound Sales

We ran quite a few campaigns more in the latter stages because there was just so much other busy work that I needed to do when it came to operations and HR. But we were getting 15 to 17% reply rates on those emails. Looking at key trigger events, like maybe somebody started a new role, for example, or company rates around a funding. That might be a time where they're exploring new channels to market through. We didn't use phone, but LinkedIn or email very indifferent about which one we started with first.