12min chapter

My First Million cover image

From $0 to $100 Million In 3 Years Selling Cold Plunges

My First Million

CHAPTER

Short Scripted Videos: The New Junk Food Content

This chapter discusses the concept of creating short scripted videos that are like junk food content, designed to appeal to a wide audience. The speakers share insights from a show with 50 episodes, each lasting 90 to 120 seconds, initially adapted from Chinese soap operas for Western viewers. They also highlight the show's success in revenue generation and targeting different markets.

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