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Give me 24mins, and I'll teach you how to conquer constant rejection to win (by AI CEO David Shim)

Tiger Sisters

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Navigating Consumer Education and Market Competition

This chapter delves into the difficulties of educating consumers about matcha as its popularity surges, particularly with major brands like Starbucks offering matcha drinks. The discussion highlights the dual nature of increased awareness, revealing how poor quality offerings can hinder consumer experience and affect business viability.

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