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#2 The Introduction

Winning the Challenger Sale

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How to Rebuild Credibility in a Territory Transition

One scenario might be like, you're walking in at a deficit because of a bad sort of prior experience. What if our prospect had a previous experience with the company we're representing? How do we spend more time talking about our company aiming to rebuild credibility that's been lost in the past? And I have a theory of how we can do it.

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