3min chapter

Marketing Against The Grain cover image

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)

Marketing Against The Grain

CHAPTER

The Pros and Cons of Bud Light Sponsorships

Bud Light is a really good topic for the show because there's a lot of this happening now, but it's a little controversial. The right wing media latched onto that and just exploded it and made it into this us versus them thing. It was very much like they hate you. They don't like you, it was very similar actually to when Hillary Clinton ran for office against Donald Trump. And so I don't know if I really want that as a part of my brand, but I'm not just talking about sass anymore in order to kind of learn what works.

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