Did You Do Keyword Research on Your Products?

We were convinced that people were searching for this product, even though the data didn't show it. Once we sold the shaker, it was clear that we were right. And so we just kept going. I think there's a certain degree of just knowing your space, right? Like, you can't like you need, you need a julip strainer if you're going to have a craft bar set. And we knew that. So i think just sometimes you know better than than the keyword tools. You know it, sometimes you just got to know your market better than the ata that's there," she said.