4min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

How to Maximize Growth

I think it depends on where the product is at and also the stage of company. I worry less about how long to run an experiment and think more about what are the key signals that will help us determine if the behavior we seek from our customers is happening or not happening. To be a great growth practitioner, you can't have tunnel vision just on your own product. It's important to understand the ecosystem, to study different puzzles rather than just working on one.

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