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BDTP. Software Pricing Design with Chris Mele
UI Breakfast: UI/UX Design and Product Strategy
Do's and Don'ts of Competitive Intelligence Gathering
There's a lot of do's and don'ts I would say you know the number one piece obviously is the commentary around don't copy your competitors. That includes being part of what I consider an industry-wide problem of competitive intelligence gathering. At its source if you misrepresent yourself and you mystery shop your competitor you are going to get sued eventually, that falls under the violation of the US Espionage Act it also falls under unfairness deceptive trade practices in the US. If you want to gather competitive intelligence it's harder to do it this way but it's better you go out to your competitors customers and you do that research because that's called customer research.
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