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Uber CEO Unveils Plan to Make Rides Cheaper, Reveals Own Uber Rating, and Launches "Party Bus"

Morning Brew Daily

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Surge Pricing and Advertising Innovation

This chapter explores surge pricing in the ride-sharing industry, particularly how companies like Uber implement it during peak demand periods. Additionally, it discusses Uber's successful foray into advertising, leveraging data to optimize marketplace dynamics while considering the implications of ad-supported ride options.

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