Could AI Be Your Company's New Secret Weapon for Revenue Growth?
In this episode of Leveraging AI, Isar Meitis talks with expert Michael Goldrich on how to unlock major efficiencies and profits with AI. They explore the emerging role of the "AI RevOps Officer" to drive business transformation.
Topics we discussed:
đ The critical steps to building an AI strategy and task force
đ Why you need a dedicated AI leader to tie initiatives together
đ Onboarding and educating your company on AI possibilities
đ Rethinking workflows from scratch with AI vs. incremental changes
đ Use cases and impact across sales, marketing, customer success
đ The skills this new breed of AI executive needs
đ Outsourcing initially then grooming internal talent
Michael J. Goldrich is the Founder & Chief Advisor of Vivander Advisors. He is a marketing strategist who mixes art, science, and technology to create a consistent customer experience at all touch points that drives revenue gains by converting prospects into loyal consumers. He authored the influential "Too Many Hats, Too Little Time," offering insightful strategies on leveraging AI personas in business, recognized as a seminal work in simplifying complex AI concepts.
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