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Atlassian: Mike Cannon-Brookes and Scott Farquhar
How I Built This with Guy Raz
The Fear of Death
Mike and scott started to market their softwery using some pretty clever guerilla tactics, one of which involved several hundred bottles of fine belgian beer. They had simple existential galls: If we didn't make money, we were going to dieb there wasn't no big well of money behind this business. So the fear of death was pretty clear. When we come backin just a moment, how mike and sc Scott started to market theirsoftwery using somepretty clever guerilla techniques. Stay with us for an extremely silly podcast hoasted by me on waitwaght.
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