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i would say, in large part, you can look at utube comments to get a decent sample of who the audience is. I think there's a higher concentration of 25 to forty five professionals that are employed, listening to podcasts. There's also a bunch of people from argentina that can't buy your sereal because they don't ship there. Whereas podcasts, it's like 25 to 55 age. Most of em are employed. They're all in the us.