3min chapter

The Diary Of A CEO with Steven Bartlett cover image

How I Built 5 Multi-Million Dollar Companies: Marcia Kilgore

The Diary Of A CEO with Steven Bartlett

CHAPTER

Do You Really Know What You're Doing?

persuasion is delivering information in a way that helps somebody make a choice without feeling stressed. If you are trying to get someone to try something, but you're pushing it in the wrong way, that isn't alining with what they need to hear about it, then that is a failed sale. It's also a lot of psychology. I mean, thereare so many barriers. Riht ther ime, have you ever, i mean, o read behavior economics? And if people feel like you're alined with them doing better, which is what you always should be anyway. Y, because that's just listening to the customer and giving,. i mean, he so basic. Rites

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