Framing and Self-Belief: The Power of Perception

This chapter explores the crucial role of framing in communication and consumer behavior, highlighting how narrative can significantly impact perceived value. Through personal anecdotes and examples, it illustrates the complexities of belief formation and the transformative power of perspective, including the use of hypnosis. Additionally, it addresses the influence of societal labels and the importance of maintaining personal commitments to foster self-esteem and a positive self-narrative.

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