
243 - Is the Future of the SDR in Marketing or Sales? | Demand Gen Live S2 x67
GTM Live
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The Airpod Thing Isn't Working.
Godavi: Joining a company that's been giving away airpods for the past year to do marketing, and they're like, the airpod thing doesn't work. We know that we need something new. That's the best position to be in as a marketer. They have budget. They've been wasting all of it doing ship that doesn't working. And an go in there and turnit around really fast. It's not always a bad thing if the company's been doing dumb ship before because the bar is very low jo succeed. The key is that they need to acknowledge that the stuff that they were doing before is dumb,. Otherwise you're ging to get in
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