The Importance of Relationship in Sales

I see it even in our organization sometimes where everybody's pushing their own call it agenda or goals. I do think, and especially as the pressures today, more and more technologies getting into place, people lose focus a little bit on the customer intimacy part of it. It is a constant battle, you're constantly going back and forth, kind of, okay, what are the customer's needs and how does that meet with your needs?

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