13min chapter

Marketing Against The Grain cover image

Answering Your Burning Questions On AI & Marketing

Marketing Against The Grain

CHAPTER

Driving Business Growth Through Offline Marketing Strategies

This chapter explores the significance of offline marketing tactics for small businesses, showcasing how community meetups and office visits can create a unique brand experience. It highlights the importance of focusing on key metrics and engaging with customers in person for valuable feedback, alongside discussions on AI-generated content, lead gen campaigns, and the challenges of automation in lead generation. The conversation ends with reflections on confronting challenges and prioritizing tasks for personal growth and professional development.

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