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E004 - Patti Carlson, Director of Research and Insights at Dropbox
UX Research Rundown
The Tricks Are Not Tricks, Right?
"In order for research insights to have the impact that you want them to have, you've got to tie them to outcomes," she says. "And those outcomes work best when they're quantified ... dollars, revenue, ticket solve for customers." The tricks are really just building strong partnerships with people who are sort of like at the end of the line, right?
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