6min chapter

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Ask Jason LIVE!: Navigating startup growth with Real-Time Q&A | E1937

This Week in Startups

CHAPTER

Optimizing Ad Pricing Strategy for Podcast Advertising

The chapter explores the strategy of pricing advertisements on the podcast show 'This Week in Startups', emphasizing the importance of low CPM and targeting niche audiences for better ROI. The speaker discusses rejecting advertisers based on values, calculating ROI for ads, and the balance between brand building and direct ROI in podcast advertising.

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