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Zach Kitschke, CMO of Canva: Design For Everyone

Building Better CMOs and Marketing Leaders

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Canva's Brand Building and AI Evolution

Exploring Canva's messaging strategy and brand building approach, along with the pivotal role of AI in the company's evolution towards user-centered design and innovative design tools. The chapter discusses the challenges faced, the acquisition of Colido for AI enhancement, and the importance of building in-house AI capabilities while adapting to rapid technological changes.

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