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5min chapter
Say What They Can’t Unhear
Marketing Over Coffee Marketing Podcast
The Art of Constructing Persuasive Arguments in Business
This chapter discusses the significance of creating agreements in marketing and sales to develop lasting customer relationships. It delves into a structured approach based on Aristotelian logic, highlighting the role of foundational beliefs in shaping decision-making and acceptance of change.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode