Exploring Underserved Locations for Restaurants

They discuss the importance of exploring underserved locations for restaurants, emphasizing the need to use demographic data to understand the customer base and identifying areas where there are no other restaurants to serve them. They also suggest observing the competition's customer flow as a way to gather data if professional resources are not available. Additionally, they point out that markets can change dynamically, with the arrival of new infrastructure or competing malls affecting the success of a restaurant.

Play episode from 01:13:23

chevron_right

Transcript

chevron_right

Transcript

Episode notes

It’s easier to set up an arms factory than to sell a sandwich or a drink. This reflects the hidden complexity the restaurant world possesses. As Indians we are culturally inclined to want options when it comes to our food, we go to multicuisine restaurants with our families, cafés with our work friends, fine dining for our dates, and pubs with our friends! We judge the AC temperature, the music, the food, the waiter, the cutlery, and everything in between. This involves not only recipe building but also mastering technology, marketing, interior design, and much more. With this episode, we will walk you through a checklist of crucial decisions to start and thrive in this space. We have with us Riyaaz Amlani, best known for his brands like SOCIAL, Smoke House Deli, & Boss Burgers; Zorawar Kalra, famous for his appearances on Masterchef and his brands like Farzi Cafe, Masala Library, & Pa Pa Ya; Pooja Dhingra, renowned for Le15, known for their macaroon; currently a judge in Masterchef India and an author.

If you’re below 22 & are working on building something in the F&B space, here’s the chance to get the support you’ve been looking for ️Apply here: ⁠https://tally.so/r/mBp7LN⁠

#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas

Follow Nikhil here:

Twitter ⁠https://x.com/nikhilkamathcio/⁠

Instagram ⁠https://www.instagram.com/nikhilkamathcio/⁠

Facebook ⁠https://www.facebook.com/nikhilkamathcio/⁠

Linkedin ⁠https://in.linkedin.com/in/nikhilkamathcio⁠

Koo ⁠https://www.kooapp.com/profile/Nikhilkamath⁠

#ZorawarKalra: Founder & MD - Massive Restaurants; TV Show Host, and MasterChef India Judge

Follow Zorawar here:

Twitter ⁠https://twitter.com/ZorawarKalra⁠

Instagram ⁠https://www.instagram.com/zkalra/⁠

Linkedin ⁠https://www.linkedin.com/in/zorawar-kalra-2051375/⁠