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In this podcast episode, Jasper Ribbers discusses the three biggest mistakes short-term rental operators make in revenue management. He emphasizes the importance of competitive pricing during the low season, avoiding overpricing in the high season, and setting prices for peak demand dates well in advance. The episode provides actionable insights and strategies to maximize revenue and occupancy rates for rental operators, along with a free resource announcement for further learning.
Takeaways
- Avoid waiting until the last minute to drop prices.
- Every booking in low season can lead to future revenue.
- Monitor market trends to set realistic pricing goals.
- Don't price too low during high season to avoid leaving money on the table.
- Set prices for peak demand dates well in advance.
- Use data analytics to inform pricing strategies.
- Keep your listings active to improve visibility on platforms like Airbnb.
- Consider the indirect value of bookings beyond immediate revenue.
- Utilize free resources and workshops to enhance revenue management skills.
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