Under the Influence with Jo Piazza cover image

Prime Domination: Amazon's Holiday Shopping Conquest with Dana Mattioli

Under the Influence with Jo Piazza

CHAPTER

Amazon's Affiliate Evolution

This chapter explores the history and transformation of Amazon's affiliate program, focusing on its significance in e-commerce today. It discusses the balance between supporting local businesses and the convenience of online shopping, while also comparing Amazon's strategies to competitors like TikTok and other retailers.

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