We're using wild strains of misalium. We can produce, not a river yet, actually, ent, we can produce, owe can produce like an eddy maybe not an eddy ra. There are economic hurdles too, for example, you don't get cheaper substrates or find ways to use less energy and so on. The barriers for us then are things like steel prices or long lead times for equipment less so about the science. This feels like, especially if this process happens in a day, et cetera, that this is kind of the low hanging fruit.
The Sunday Times’ tech correspondent Danny Fortson brings on Paul Shapiro, founder and chief executive of Better Meat, to talk about making meat alternatives, (4:00), the $300,000 burger (11:00), using fungi (12:00), turning mushroom roots into steak (16:35), becoming an ingredient company (18:00), growing up an animal lover (19:45), starting an animal rights NGO (23:00), changing his approach (26:30), writing a book (28:40), starting Better Meat (31:50), experimenting with alternatives (33:45), his first hire (35:20), scaling up (39:20), the slow rate of innovation (43:10), his worst day of work (47:25), and society’s stubborn views on meat (49:05).
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