#349 How to sell anything by following this simple guide: Leading car salesman: John Roca
The Mentor with Mark Bouris
00:00
Are You Asking the Wrong Question?
"We can ignore our customer or our cohort of audiences, which includes customers. We need the power of observation and also just going at extra yard," he says. "You've got to put yourself out in a limb a little bit because she might have said, listen, it works." John Rock: Have you asked the wrong question? Oh, many times.
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