Behavioral analytics and the NeuroID acquisition

How is Experian transforming from a data company into a technology-first innovator?

In this episode, Kathleen Peters, Chief Innovation Officer at Experian, joins Peter High to reveal how her team is scaling Generative AI, agentic AI, and behavioral analytics to fight fraud, streamline decisioning, and make advanced modeling accessible to everyone.

Kathleen shares how Experian’s global Innovation Labs evolved from blue-sky R&D to delivering real-world impact, from the Experian Assistant, a natural-language AI that can build models in minutes, to cutting-edge behavioral analytics that distinguish humans, bots, and AI agents in real time.