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2min chapter
The Cost of Convenience
Land of the Giants
Puglisi's Problem With Delivery Apps
Over half of Puglisi's orders are now online. Third-party delivery apps charge restaurants commission fees every time an order comes through an app. DoorDash charged him a commission fee of $2.39 on the order, 20% of the total. He could see paying a smaller fee, maybe 5 to 10%. The apps do bring in more customers. But from a business that already has small margins, when you start going to be 25%, 30%, that you've gone way, way over the line.
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