Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Navigating Brand Status in Marketing
This chapter explores the significance of brand status in shaping marketing strategies, examining how established brands leverage their reputation to engage consumers. It highlights the importance of nostalgia and unique brand identity, using examples from companies like Montee Cider, Vegemite, IKEA, and Apple to illustrate the balance between consumer insights and brand differentiation.
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