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9min chapter
YouTube Creator and Cookbook Author: Rosanna Pansino
How I Built This with Guy Raz
Evolution of Content Creation and Monetization on YouTube
The chapter explores the early days of YouTube content creation, from basic equipment to improving based on feedback, and the first experiences with monetization and brand deals. It delves into how the landscape of content creation has shifted towards sponsorship and commercialization, and the challenges of integrating business aspects organically. The conversation also covers the expansion of the channel through community suggestions and agency support, including the creation of a cookbook.
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