OnBase: Smashing Sales and Marketing Misalignments cover image

Ep. 363 | Unlocking Potential with Re-organization & Realignment

OnBase: Smashing Sales and Marketing Misalignments

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The Importance of Cultural Change Management

Change management involves working with the human beings to where any sort of reorg, I think for some people may invoke this sense of uncomfortability. How did you go about that human element, that cultural change management to make sure that they all knew that they should be comfortable and successful? "It's like ideal org chart, but then after going through several iterations, like this is where we're at now," he says.

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