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3min chapter
How to avoid slipped deals with Kevin Dorsey
The Run Revenue Show
What Is a Mutual Action Plan?
Actions imply how to do it, not what to do. The best sellers share that list with their buyer to help control the buying price. You cannot hold someone accountable to something they did not agree to do. Most mutual action plans are not very mutual. They don't get into the weeds enough on how to actually help someone buy.
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