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CM 215: Roger Martin on Rethinking Management

Curious Minds at Work

CHAPTER

Getting Your Strategy Tested by the Most Sceptic Person

i've always believed that if you really care about action, you should make sure that your strategy is tested by the most sceptical person. It's sort of, i do not know if you remember the old fram oilr commercials, until it's pay me now or pay me later. But wat what i want to do with strategy is design in seamlessness to taking action on it.

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