1min chapter

The Sweaty Startup cover image

#82 Oren Klaff - how to Flip the Script and close the deal

The Sweaty Startup

CHAPTER

Coninternet Sales - Is There a Real Expert?

Sales is about certainty. Until somebody believes that you're an expert, they won't have enough certainty to say, this is it. How do we go forward? We car do you drive? Let me ask you that i drive a two thousned 17 dodge grand caravan. Ok, that's a horrible car. Just make up another car. No, no, no, thits perfect for this example. That's a great car. Nothing impese. No, nobody. You know what I'm talking about. If you can't communicate that you're a technical expert in whatever it is that you sell, it really affects the belief system of people who buy from you. And so if

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