Inside B2B: What sales needs from marketing
The Marketing Week Podcast
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The Power of Community in the Decision Making Process
We've seen become more risk averse, looking for shorter payback time frames. Marketing recognizing that those transformationar deals are perhaps more rare or harder to sign off. Anna yohanas mentioned a moment ago, a b mimea. What would you say is the role of a b m in creating a better, long tal sales environment? And just some ideas of how marketing can help support sales with that challenge. Thank you.
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