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TIP474: Building 4 Unicorn Companies with Celebrity Partners W/ Brian Lee
We Study Billionaires - The Investor’s Podcast Network
The Honest Company - Jessica Alba and Jessica Alba
A lot of it has to do with Jessica Alba, who is so incredibly passionate about the product and what we're building. The vision of trying to create a non-toxic world really resonated with a lot of folks. I inherently knew that a mother would pay even a slight premium for the safety and well-being of their child. They might not pay that slight premium to save the environment necessarily.
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